How we build

The stack behind products we run.

Design, engineering, payments, apps and hosting sit in one team because we operate the software — not because we sell five separate services.

Capabilities

What sits behind the products.

These are the capabilities we use to ship and run SmartGyms, SmartTenant and Captured Motion. They are not a menu of agency retainers.

01

SaaS platforms we operate

The same team designs, ships and runs SmartGyms and SmartTenant — member apps, billing, access, tenancy ledgers and Direct Debit — in production, not as a one-off build.

  • Owned products, not hand-offs
  • Payments, access and ops in one layer
  • We live in the same software
02

AI inside the products

AI where it earns its place in the products we run — triage, summaries, recommendations, and cutting repetitive work — with human checkpoints where accuracy matters.

  • Workflow automation
  • Document & comms handling
  • Human-in-the-loop by design
03

Cameras, access & connected spaces

Captured Motion is our native Mac app for live cameras. We also run UniFi access on SmartGyms and Home Assistant in spaces we actually operate — product proof, not a catalogue of client installs.

  • Captured Motion (macOS)
  • UniFi access on SmartGyms
  • Dashboards we use ourselves
04

Product sites we host

The public sites for our products and the gyms running on SmartGyms sit on our own infrastructure — HTTPS, backups and updates handled by the people who built the software.

  • SmartGyms & SmartTenant sites
  • Operating gyms on the same stack
  • Managed VPS, daily backups
05

Operate, then iterate

Because we run the products, launch is not the end. Reporting, UX and delivery improve from real use — gyms on the floor, landlords in the ledger, cameras on a Mac.

  • Post-launch refinement
  • Reporting from live operations
  • Infra & support in-house
How we work

Operate first, then ship the next slice.

01

Run the operation

We start from software we actually operate — gyms on SmartGyms, portfolios on SmartTenant — not a template pitch.

02

Shape the product

Turn the live workflow into a practical product with coherent scope, then ship it under our own name.

03

Build & connect

Design, engineering, payments, apps and infrastructure as one stream, hosted by us.

04

Operate & iterate

Stay on the product after launch. Measure what matters, and improve from real use.

Product interest

Start with the product, not a brief.

See the productsTalk about a product